On/Off
Magazine Concept And Design
On/Off is a monthly magazine proposal for the Art Institute of Chicago designed to generate interest in lesser-know, overlooked, and unseen pieces within the museum’s extensive collection. Each month, creatives from a single, specific artistic discipline are invited to write personal essays that focus on a particular work that is currently on display in the museum along with another from the same artist that is “off-view” to the public. With unique perspectives and stories from insightful contributors outside of the art museum and academic world, the publication aims to engage with the casual museum-goers and art-curious individuals, encourage return visits, and boost memberships.
Tour concept
“Experience the works featured in the month’s On/Off issue in-person with a bespoke tour led by one of AIC’s curators every second Saturday from 3-5pm. The two-hour guided journey will feature the on-view items as well as a private viewing of the off-view works exclusive to the On/Off tours.
For those interested in a post-tour discussion with your fellow tour members, companion, or date there is an option to add an artistic nightcap across the way at Cindy’s Rooftop atop The Chicago Athletic Association.”