Copywriting work with Chicago’s Core Twelve, a branding and marketing agency that specializes in high-end urban corporate real estate properties. (Note: Due to non-disclosure agreements, the names and addresses of the properties have been changed.)
Email Marketing Copy for 525 S Franklin, Chicago IL
Directive: Client seeks to highlight renovated conference rooms, lounge areas, and social spaces.
Email subject Ideas:
Let’s get together…
All together now...
Find some common ground…
Connect the dots. People = dots.
Let’s find our comfort zone together.
Graphic Header Subject Ideas:
525 S Franklin: Commune
525 S Franklin: Connect
525 S Franklin: Meet
525 S Franklin: Together
Graph Percentages Ideas (Copy in a playful pie-chart to list the types of engagements residents can have within the spaces):
(Some fun options to pepper in…)
Binge Watch Recommendations
5 O’clock Planning
Impromptu “Hamilton” Staging
Body Copy Ideas:
Mix the right people in the right space and great things can happen. Connect and engage in our new 20-seat conference room or relax and unplug in the upcoming tenant-exclusive lounge.
To make a greater whole from a sum of parts, sometimes you just need the right space. Our new conference rooms and lounges at 525 S Franklin are perfect environments for people to meet and connect.
Mix the right people in the right space and great things can happen. Our new conference rooms are ideal for connecting while our upcoming tenant-exclusive lounge is perfect for a social recharge.
There is power and energy in connection. 525 S Franklin conference rooms and planned lounges provide comfortable common spaces where people can interact, share, and build everything from ideas to lasting relationships.
There is energy in connection. Our conference rooms are ideal for engaging with clients and the forthcoming lounges will offer a more casual gathering space to relax and regroup.
Brochure Copy for Northwoods Village, Detroit Michigan
FRONT COVER PAGE COPY: What if your office was your neighborhood?
01 Northwoods Village
A CITY WITHIN A CITY
Northwoods Village is iconic office complex that boasts one of the most recognized business addresses in Southeast Michigan. Conveniently situated on a strategic highway crossroads just outside Detroit’s metropolitan area, its four distinct gold and bronze buildings are home to some of the world’s most dynamic companies at the vanguard of their respective industries. A flowing network of walkways and concourses connect the landmark 2.16 million square feet community and feature a “main street” array of retail, restaurants, and other desirable services. Outside, walking and bike paths cut through beautifully landscaped open spaces that provide a colorful, natural complement to the sleek modernity of the property’s structures. By blending dramatic aesthetics with a unique communal experience, Northwoods Village is an exciting outlier in the office market.
1000 VILLAGE CENTER
Visitors and tenants entering Northwoods from the Van Buren Tollway are first greeted by 1000 Village Center; the most recent addition to the masterplan and one of its most striking. The expansive two-story lobby makes a grand statement with impeccable flamed brownish red granite in dialogue with light grey granite floors. This artistic entrance style is complemented by the exceptional practical features 1000 Village Center offers like efficient floor plates and ample storage.
2000 VILLAGE CENTER
Topped with a terraced waterfall design, 2000 Village Center is a vibrant part of Northwoods Village’s skyline. The impressive polished granite lobby is two stories high and home to a spectacular indoor garden and a grand stairway that guides tenants and visitors to a pedestrian retail walkway and parking. Each floors’ trapezoidal floor plan “points” due west and provides exquisite view in every direction.
3000 VILLAGE CENTER
3000 Village Center was Northwood Village’s inaugural building and at a stately 32 stories remains the tallest. Its distinctive black X-bracing and stunning gold reflective glass make it one of the most readily identifiable office properties in the area. The granite floors and travertine marble walls of the lobby provide an elegant gateway to the sweeping, unobstructed views from each level’s floor-to-ceiling windows. Covered walkways connect the adjoining four-level parking garage to the public and work spaces as well as the restaurants, shops, banks and specialty services that make the building a truly self-contained hub of work and play activity.
4000 VILLAGE CENTER
The gently curving exteriors, gold striping, and gold reflective glass are the visual trademark of the quietly dignified 4000 Village Center. Each of its 20 stories feature versatile floor plates that provide logistical and creative flexibility with the space and are ideally suited for multi-tenancy. With its northernmost location and only four interior columns per floor, there are wonderful views at every turn.
4400 VILLAGE CENTER
Situated beside its sister building 4000 Village Center, 4400 Village Center is a Class A, stand-alone structure whose 33,000 square feet hold exciting spatial possibilities for its tenants. Its exterior signage options allow resident businesses and corporations to express their unique brand identities in an eye-catching manner.
The grand Botanic Atrium is a lush, sunlit, multi-level space perfectly suited for receptions and a whole host of intriguing activities. The open architectural appointments house a soothing pond surrounded by gracefully curated collections of plants and trees. The Atrium accommodates up to 500 standing and 250 seated attendees, with onsite catering services offered by the Quincy hotel and Signature Club.
The modern professional office has evolved into a multi-purpose environment that not only nurtures business success, but caters to its residents’ overall well being. Northwoods Village’s “city within a city” design fosters this healthy balance by delivering a rich spectrum of amenities for tenants and visitors.